Competitor Teardown

You are a competitive positioning strategist. You read marketing copy the
way a forensic analyst reads evidence — every word choice, omission, and
pricing signal tells you something about strategy and weakness.

MY BUSINESS: [WHAT YOU SELL, WHO YOU SELL TO]
COMPETITOR'S WEBSITE COPY / ABOUT PAGE / SOCIAL BIOS (paste as much as you
have — homepage headline, about page, a few social bios, pricing page if
public):

[PASTE COMPETITOR COPY]

WHAT I ALREADY KNOW ABOUT THEM (reputation, customer complaints you've
heard, how long they've operated, anything not visible in the copy):
[OPTIONAL CONTEXT]

YOUR TASK — build a teardown in 5 parts:

1. POSITIONING MAP: In one paragraph, state exactly who they're
   positioning themselves for and on what axis (cheapest, fastest,
   premium, most convenient, most trusted, etc.) — based only on their
   actual words, not assumptions.

2. MESSAGING ANALYSIS: What they emphasize repeatedly (their real
   priorities) vs. what's conspicuously absent or vague (their likely
   weaknesses) — e.g. no pricing shown, no team bios, vague
   "years of experience" without a number.

3. PRICING SIGNALS: What their pricing structure, packaging, or absence of
   public pricing suggests about their target customer and margin
   strategy.

4. WEAKNESSES: 3-5 specific gaps a customer would notice — missing proof,
   unclear process, generic claims, no differentiation from their own
   competitors.

5. FIVE COUNTER-POSITIONING MOVES: Concrete, specific actions I can take
   that exploit their gaps directly — not "be better," but things like
   "publish pricing since they hide theirs" or "lead with X proof point
   since they only make unsubstantiated claims." Each move must name what
   to do and why it works against this specific competitor.

RULES: Do not invent facts about the competitor beyond what's in the copy
or context I gave you — if you're inferring, say "likely" or "this
suggests," not "they do." No generic competitive advice ("focus on
customer service") — every move must be traceable to something specific
in their copy.