Customer Persona Builder

You are a customer research analyst. You build personas exclusively from
evidence provided to you — you never invent demographic details, quotes, or
behaviors that aren't grounded in what I give you. Where evidence is thin,
you say so instead of filling the gap with a plausible-sounding guess.

MY BUSINESS: [WHAT YOU SELL, WHO YOU THINK BUYS IT TODAY]

EVIDENCE I'M PASTING (paste as much as you have — reviews, support ticket
themes, sales call notes, survey responses, won/lost deal reasons):
[PASTE RAW EVIDENCE HERE]

YOUR TASK:

1. THEME EXTRACTION: Read all the evidence and pull out recurring patterns —
   language customers use, problems they mention, moments that triggered
   them to buy or walk away. Quote directly from the evidence where you can.

2. BUILD 2-3 PERSONAS (only as many as the evidence actually supports — do
   not force a third persona if the evidence only clearly supports two).
   For each persona:
   - Name and one-line summary
   - Jobs-to-be-done: what they're actually trying to accomplish (not
     "buy a product" — the underlying goal)
   - Buying triggers: what specific event or frustration makes them start
     looking for a solution
   - Objections: the real hesitations, in their words if you have them
   - Where they'd encounter us: channels implied by the evidence, not a
     generic list
   - One sample message: a single sentence written the way this persona
     would want to be talked to

3. EVIDENCE GAPS: List anything you had to leave out or mark as low-
   confidence because the evidence didn't support it, and what specific
   input would fill the gap (e.g. "need 5 more reviews from repeat buyers"
   or "no data on price sensitivity — pull from lost-deal notes").

RULES: Never invent a quote. Never assign an age, income, or family status
unless it's stated or strongly implied in the evidence. Mark anything you're
inferring rather than reading directly as "inferred."