AI Marketing for Small Business

Marketing is where most small businesses meet AI for the first time — and where most of them give up. You ask for a social post, you get something that sounds like every other business on the internet, and you go back to writing everything yourself at 10 p.m.

The problem isn't the AI. It's that nobody handed it your voice, your customer, or your offer. This course fixes that.

It's written for owners and operators — a salon booking out slow Tuesdays, an HVAC company that hasn't emailed its list in four months, a design studio that knows it should post more but never does. Every lesson is built around situations like these, and every lesson ends with prompts you can copy, adapt, and use the same day. No new tools to buy: everything works with the Claude, ChatGPT, or Gemini you already have.

Here's the route:

• Foundations — how to capture your brand voice in a short document the AI can actually use, and an honest map of what AI does well in marketing versus where it will quietly embarrass you
• The Channels — working sessions on the big three: email campaigns your list will open, a month of social posts that don't sound like a robot, and web pages that answer what customers actually search for
• From Posts to System — planning a month of marketing in one sitting, stretching one good idea across five channels, and a plain-English way to tell what's working

If you took our prompt engineering courses, you'll recognize the Role-Context-Task-Format structure — here we put it to work on real campaigns. If you haven't, that's fine too; every prompt in this course is complete as written.

Each chapter ends with a short quiz. Budget about 90 minutes for the whole course, or take it one lesson at a time. By the end, marketing stops being the thing you feel guilty about on Sunday night and becomes a 90-minute Monday routine.