Vexlo

Marketing Growth Engine

Run strategy and content from one assistant that knows your brand

SkillLight SetupClaudeChatGPTClaude Code

The problem

Most small businesses do marketing in disconnected bursts: a post here, an email there, no plan holding it together, and every new AI chat starts from zero — re-explaining the business, the audience, and the tone. The result is generic content that could belong to any company, and campaigns that never get planned because planning feels like a separate, bigger job.

The tool

Once installed, this skill turns your AI assistant into a standing marketing department for your business. It learns your business, audience, goals, channels, and brand voice once during setup, then carries that context into every future request — so "write next week's posts" produces on-brand, on-strategy content without any re-explaining.

The before/after is concrete. Before: you prompt from scratch each time and get competent-but-generic copy you heavily edit. After: you say "plan a campaign to fill the March workshop" and get a dated content calendar, then finished posts and emails in your voice, each with a clear call to action and an A/B variant. Unlike a one-off prompt, it also pushes back — flagging content with no goal attached, catching voice drift, and running monthly reviews of what worked.

What's inside

  • Campaign planning with dated content calendars sized to your real capacity
  • Finished posts, emails, and ad copy in your brand voice, with A/B variants
  • Brand voice enforcement that flags off-brand requests before writing them
  • Three-pass draft reviews with a verdict and a fully edited version
  • Proper cross-channel repurposing, not copy-paste trimming
  • Monthly check-ins: what worked, what to stop, next month's plan

How to use it

  1. 1Click "Install skill" on this page and copy the install prompt.
  2. 2Paste it into your AI assistant (Claude, ChatGPT, Cursor — anything that can fetch a URL or accept pasted text).
  3. 3Answer the skill's setup questions about your business.
  4. 4Start with one campaign goal ("more bookings in April") and let it build the plan before asking for individual pieces of content.

Example

A local pottery studio installs the skill and answers setup: classes for adult beginners, goal is filling weeknight sessions, active on Instagram and email, warm and slightly wry voice. Owner asks: "Plan something for the empty Tuesday class."

Output (condensed): Goal — 8 Tuesday sign-ups in 3 weeks. Audience — past weekend students who haven't rebooked. Plan — week 1: email to past students ("Tuesdays are the quiet ones — that's the point") plus two Instagram posts showing the empty-studio calm; week 2: student-work spotlight with booking link; week 3: last-spots email. Then, on request, the finished email: subject "The quietest seat in the studio," 90 words, one CTA, in the studio's voice — with a B variant leading on the instructor instead.

Pro tip

Feed it results, not just requests. After each campaign, paste in what actually happened — open rates, sign-ups, flops — and the monthly reviews get sharper every cycle, because it starts recommending based on your data instead of general best practice.

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